Salvatore Ferragamo: Your Own Vara

vara olivia palermo ferragamo

This amazing customization campaign for Ferragamo that pays tribute to the iconic Vara & Varina.

Introduced in 1978 the Vara is a mid-heel shoe with a grosgrain bow and a gold plaque bearing the Ferragamo logo. For 35 years, the Vara has been worn by style setters around the globe and has become an icon in the fashion realm and is one of the most famously recognized shoes in the House of Ferragamo.

Now fans from all over can customize the colour of the shoe’s ”body”, “bow”, heel and even monogram the sole with one’s initials. I love seeing old fashion houses doing innovative things with their classic pieces. Very classy indeed.

Photo: Claiborne Swanson Frank