It’s always refreshing to see big brands coming together for a great cause. So when I heard that Telus, was teaming up with MTV and Francesco Yates to remix his hit song ‘Call’ in support of We Day I was gitty. Ok, so what is We Day? Good question. We Day, an initiative of Free The Children, is a celebration of youth making a difference in their local and global communities. Everyone from Michelle Obama to Richard Branson to Joe Jonas have been part of We day and now it’s your turn to be in the spotlight!
Thanks to Telus, you have a chance to part of Francesco Yates’ new music video by sharing a video of yourself singing, dancing or jamming to the chorus of ‘Call’. Just use the hashtag #CallForChange on Insta or Twitter to submit and you could be a video star! The remixed video will be the backdrop for when Francesco performs call for change at each stop of the Canadian We Day Tour. By teaming together, these powerhouses want to inspire young people to accept the call to change the world and start making a difference in their local communities, which is what We Day is all about. What is brilliant is that for every video shared, TELUS will donate $10 to Free The Children. Isn’t that amazing?
If you want to get up close and personal with Francesco himself and other inspiring speakers and performers mark November 20th, the Ottawa We Day event, on your calendar!
Here’s a little preview so you can get your groove on!
Now are you ready to submit something fun? Well here’s how you can be featured in Telus’ epic remix.
How It Works
To share via Twitter – first upload a video of yourself singing, dancing or jamming to the chorus of ‘Call’ to YouTube. Again, make sure to use the hashtag #CallForChange!
To share via Instagram – upload your favourite 15 seconds using the hashtag #CallForChange – but be sure to keep the original video in case you’re chosen!
They’re looking to include as many videos as possible, so here are a few tips when creating yours:
1. Use your phone or camera, the higher quality the better!
2. Don’t wear any logos or brands on your clothing
3. Get creative and be colourful!
4. And most importantly – have fun! We want to see your personality shine through
The final video will launch on October 1 at We Day Toronto. For more details on how to participate, head on over to MTV.ca/CallForChange.